C A S E S T U D Y
Scaling Surgical Revenue to $5M+ in One Year:
EK Consulting’s Operational & Training Strategy
Dr. Gary Linkov
Facial Plastic & Hair Surgeon
Linkov Hair Surgery
Location: New York, NY
Industry: Facial Plastic Surgery
Scope: Sales, Staffing, SOPs, Course Creation, Marketing
Project Length: Jan 2024 – Ongoing
Dr. Linkov is an Ivy League-educated and double-board-certified by the American Academy of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology-Head & Neck Surgery. He is a leading hair transplant surgeon and is highly recommended as a celebrity hair restoration specialist with a multidisciplinary approach to treatment for hair loss. This renowned doctor has access to the latest hair regrowth methodologies and technologies.
#1 hair transplant & lip surgeon on Youtube with Over 360 Million Views
Our Solutions
Operational Consulting
Course Development
Staff Hiring + Training
PR & Event Planning
SOP Creation
Marketing Oversight
"I thought we had a people problem.
Turns out, we had a process problem...
...Eugene fixed both!"
Painpoints
Inefficient
Surgical schedule
Surgeries were often booked in ways that left large gaps between cases, leading to wasted operating room time and staff idle hours. Some days ended early while others ran past 8 p.m., creating burnout and inconsistent productivity.
Plateaued
Revenue
The practice was fully booked with consultations and procedures but saw little revenue growth. High-value cases were often delayed, upsell opportunities missed, and the consult-to-surgery conversion rate hovered at just 23%.
Scalable training Gap
Staff had no standardized approach to handling price objections, resulting in inconsistent messaging and lost sales. Existing processes were in people’s heads, not documented, making it impossible to replicate success as the team grew.
Underutilized Staff
A highly skilled staff were only booked for a fraction of their available hours, often pulled into administrative work instead of generating revenue through treatments.
The Results
From Stalled Growth
to a $5M+ Path
O U R S O L U T I O N
We started by diagnosing exactly where revenue was leaking — identifying bottlenecks in scheduling, staff utilization, and sales conversion. Instead of piling on more work, we streamlined operations so every hour and every team member delivered maximum value. We built scalable systems, trained the team to sell with confidence, and launched a new revenue stream, turning flat growth into a clear trajectory toward $5M+.
Revenue-First Scheduling
Redesigned the surgical and injectables calendar to fill gaps, reduce downtime, and prioritize high-value procedures. This boosted both daily productivity and monthly revenue.
Created a training deck for front desk and coordinators to confidently handle price objections. This improved consultation close rates and gave the team consistent, persuasive language.
Sales Objection Playbook
Education as a Revenue Stream
Launched the Linkov Hair Academy with a course and landing page, positioning the practice as a thought leader while generating additional income.
Defined and hired for key roles—including PAs, techs, and coordinators—to ensure every staff member worked at the top of their skillset. This eliminated role overlap and underutilization.
Smart Team Structuring
Marketing with Precision
Enhanced email marketing, optimized Google Ads, and introduced short-form Instagram content to engage new leads and re-engage past patients effectively.
"Eugene transformed how we run the practice — his sales training and strategic thinking helped us scale quickly while keeping the team aligned."
Dr. Gary Linkov
Testimonials
Is your Aesthetic Practice facing specific challenges, or are you ready to take your clinic’s performance to the next level? A one-hour Strategy Session with Eugene Kurkov offers personalized, expert guidance to help you find the right direction.
"Success is not just about speed, it's about strategy.
Plan smart, grow stronger."
Let's talk!
